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7 very cool Facebook brand timelines

Cross-posted here from my company’s BostInno channel.

When Facebook first announced Timeline, its tag line was “the story of your life”.

With Timeline for brands now available (see Cheryl Morris’s great post on Facebook’s fMC event on BostInno), it’s time to tell the story of your company. I bet hundreds of social media managers, strategists and their agencies are burning extra hours now rushing to make the switch.

Unless you want to be among the first, my advice is to use the 30 days before Facebook switches all pages to make sure you do it right. Sure, there are big brands that already are live, but keep in mind that these companies likely had early access and planned their pages carefully.

I’m doing that now with my clients, with several core considerations in mind. I’ve looked at lots of pages to gather examples. I’ve seen many that clearly just threw up a cover photo and published the page. One admitted that it didn’t know what to think of its new page and asked its fans for their opinion. Of course, since most Facebook users hate change, the response was not favorable. Not a good way to introduce Timeline to your fans.

The old adage, “You only have one chance to make a good impression” definitely applies here. Following are the ones that I’ve seen since yesterday that are very cool. They are also instructive of the nuances available for curating Timelines that are not spelled out in Facebook’s documentation. [Read more...]

Social media policy: The blurry line between personal and professional

For anyone advising companies on social media policy, the Tim Thomas situation is a fascinating case study in action.

Thomas is the starting goaltender for the Stanley Cup champion Boston Bruins. He set records in last year for making the most saves during the Stanley Cup Finals and having the highest save percentage in history during the regular season. He capped his historic year by being the first goalie to earn a shut out on the road during game 7 of the Stanley Cup final, and winning awards for playoff MVP and best goalie in the league.

Now there is the distinct possibility the Bruins will trade him this year. Crazy thought. Here’s why. [Read more...]