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7 very cool Facebook brand timelines

Cross-posted here from my company’s BostInno channel.

When Facebook first announced Timeline, its tag line was “the story of your life”.

With Timeline for brands now available (see Cheryl Morris’s great post on Facebook’s fMC event on BostInno), it’s time to tell the story of your company. I bet hundreds of social media managers, strategists and their agencies are burning extra hours now rushing to make the switch.

Unless you want to be among the first, my advice is to use the 30 days before Facebook switches all pages to make sure you do it right. Sure, there are big brands that already are live, but keep in mind that these companies likely had early access and planned their pages carefully.

I’m doing that now with my clients, with several core considerations in mind. I’ve looked at lots of pages to gather examples. I’ve seen many that clearly just threw up a cover photo and published the page. One admitted that it didn’t know what to think of its new page and asked its fans for their opinion. Of course, since most Facebook users hate change, the response was not favorable. Not a good way to introduce Timeline to your fans.

The old adage, “You only have one chance to make a good impression” definitely applies here. Following are the ones that I’ve seen since yesterday that are very cool. They are also instructive of the nuances available for curating Timelines that are not spelled out in Facebook’s documentation. [Read more...]

Facebook Timeline for brands: The story of your company

Facebook is using 2012′s extra day to unleash what is expected to be some major goodies for social media marketers.

If the rumors are true, the company will announce Facebook Timeline for brand pages tomorrow at fMC, its first-ever event for marketers in NYC. Numerous blog posts have been written offering advice on how marketers should prepare based entirely on speculation.

I have been thinking about this since last September since Mark Zuckerberg first showed Timeline at the f8 conference. At the time, I jumped on the developer hack available to get early access to Timeline so that I could think about what it would mean eventually for companies. I wrote a post on my agency’s blog offering this thinking, and since then have tried to follow through on it with my own client work.

Since this advice is even more relevant on the eve of fMC, I am re-sharing it here and updating it with new recommendations from the last week. All of these recommendations are based on the notion that Facebook is now a service for “telling the story of your life.” [Read more...]

Pawngo’s apology: Part of its PR stunt?

What do you do when you can’t afford a Super Bowl ad, but want to capitalize on it from a marketing perspective?

Pull off a PR stunt.

That’s just what Pawngo did[Read more...]

10 tweetable tips to make you a better writer


Writing tipsWe have a problem.

There are many of us in the industry (PR and marketing in general) that can’t change how we write. It’s not fair.

It’s not fair to those who we are trying to reach with our writing. Being in tech PR and marketing, for me and my clients, it’s usually CIO’s and IT managers looking for good enterprise technology products.

Tell me, how is fair for those folks to have to read something like this?

The explosion of data coupled with data center modernization, virtualization and cloud computing have overwhelmed traditional backup methods and led to poor recovery times, potential data loss and higher costs and business risk.

[Read more...]

What running teaches you about social media

Ted Weismann finishes first half marathon

After the Big Lake Half Marathon

When I turned 40 in 2010, my resolution was to take up running. I’ve watched many friends and family members enjoy the sport and the comraderie and personal achievement that comes with it. I wanted that, along with the fitness I need the older I get.

Last year, my second year of avid running, my goal was to finish a half marathon. I accomplished that in May, finishing the Big Lake Half in Alton, NH in just over two hours. The achievement was such a great feeling that I signed up for another one in October, but suffered a leg injury in September, which shelved me for the race. I’m recovering and gearing up for more races in 2012.

I’ve spent the hours of training thinking about a lot, including my career. I’ve often pondered how much running is like practicing social media and digital marketing. Here’s what’s crossed my mind as I’ve pounded the pavement.  [Read more...]