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SEO is not dead: Why there’s a new normal

It never fails. Every time I see a blog post with “death of SEO”, I skip right over the post and jump to the comments. Because there’s always a boat load of them. Scanning them tells me exactly what I need to know about the post, as the author spends time clarifying and talking overreacting SEO’s off the bridge.

Case in point was Ken Krogue’s blog post on Forbes on July 20. Titled “The Death of SEO: The Rise of Social, PR and Real Content,” Ken writes about how the focus on SEO has changed from old-school tactics like on-page optimization and link-building to continuous, high-quality content creation. And it’s not just him saying it. He quotes an SEO that he respects, Adam Torkildson, who says that “Google is killing the SEO industry.” Here’s what he meant. [Read more...]

Social Media at User Conferences: How to Approach The Opportunity

I’ve heard it said that content is the fuel that keeps the social media engine humming.

That’s a nice simplified view of the importance of content creation. To break it down some more, content is the refined gasoline (or generated electricity if you’re into green vehicles). Like the companies that provide that end-product, you have to invest in content exploration projects to get the raw material to refine into your high-octane content.

A great source of content raw material: Your user conference

While general industry trade shows and conferences have suffered with the economy, user conferences continue to be an important investment. From educating customers on best practices, meeting face-to-face with them to understand their challenges first, or allowing for peer-to-peer interaction, these events generally energize a passionate customer community. [Read more...]