Punching up GigaOm recently, the headline of a top post was “The new era of start ups focused on design”.
The headline instantly resonated. As I spend more hours of my waking hours on my iOS-based devices, I make choices for the apps I use based on the design. The first thing I do is look at the screen shots for the app listing and assess its visual appeal. Then I’ll scan the reviews for comments on usability. If there is more than one app in a category, the one with the best design – validated by reviews – wins.
This is the way that many of the startups mentioned in the GigaOm article have achieved success, and in many cases positioned themselves for successful exits. The bigger boys like Facebook take longer to get it right, but they can afford it.
It’s A Visual World, And We’re Just Living In It
The same lesson can be applied to PR. Much of the reason great visual design wins is because people just don’t have time to sift through an app over-packed with features. It’s the reason that the Facebook posts that drive the most interactions are the ones with great images. It’s why Google is standing out with its apps, especially G+. [Read more...]