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How to Make Content Portable: Instagram

When Facebook shocked the industry with its $1 billion acquisition of Instagram, the reaction immediately focused on the reasons why a 15 month-old mobile social network could garner such a valuation. Many cited the 40 million users Instagram quickly amassed, but it’s arguably the hundreds of millions of photos snapped and shared on the network that is its greatest asset.

What the popularity and now the Facebook acquisition has done is increased the importance of Instagram as a channel that brands should embrace. General Electric is perhaps my favorite example. It shares snapshots of its myriad products with over 75,000 followers in the artistic way that Instagram users love, and generates a lot of comments as a result. It’s also a great platform to use for a photo contest whereby customers can snap photos of your products with rewards going to those photos that followers “favorite” the most.

Between content that brands can create and share and images generated by a brand’s fans, Instagram content is becoming increasing valuable assets to share across more than just the mobile-based network. But how can you make this content portable? This tutorial explains how and is the third part of my content portability series. [Read more...]