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Social Media Managers Are From Venus — And So Are Corporate Lawyers

SM-lawYou may be thinking that this post’s headline doesn’t make sense, especially if you have tried to push social media initiatives through legal approval.

But it probably got you to read this, so bear with me and let me know at the end if you still don’t agree with it.

I’m just back from SXSW in Austin (and dried out as well). The conference is so large now that it’s had to spread out over hotels a half mile or more apart. It made it tough to make it to interesting panels, but despite that fact, I was able to attend one that was hugely relevant to me, as someone working on enterprise social media programs.

The session was called “Bridging the Lawyer-Social Media Manager Divide” and featured Richard Pesce, Capital One’s Senior Manager for Social Media & Digital Communications, and June Casalmir, in-house counsel with Sprint Nextel’s Consumer & Marketing Practices. [Read more...]

Social media policy: The blurry line between personal and professional

For anyone advising companies on social media policy, the Tim Thomas situation is a fascinating case study in action.

Thomas is the starting goaltender for the Stanley Cup champion Boston Bruins. He set records in last year for making the most saves during the Stanley Cup Finals and having the highest save percentage in history during the regular season. He capped his historic year by being the first goalie to earn a shut out on the road during game 7 of the Stanley Cup final, and winning awards for playoff MVP and best goalie in the league.

Now there is the distinct possibility the Bruins will trade him this year. Crazy thought. Here’s why. [Read more...]