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How to Make Content Portable: Embedded Tweets

Social content services like YouTube and SlideShare for years now have allowed companies to make content more shareable by setting it free from the shackles of the corporate web site domain.

If there is one area where social services have focused on terms of adding features it’s content portability. Making content portable should be a part of every content marketing strategy. This post kicks off a series on how to use some of the newer ones available with ideas and recommendations for use cases.

The Embedded Tweet

I’ll kick off the series with the Embedded Tweet. This was introduced with “New New Twitter” late last year. It was the most unheralded new feature, and in my opinion, most underutilized. Perhaps it’s because the vast majority of people use Twitter through clients like TweetDeck or mobile apps, and this is only available through Twitter.com. [Read more...]

9 steps to build a qualified Twitter following

qualified twitter followingNew data this week shows that 51% of US companies have a Twitter presence. Most of those that embarked on the Twitter land grab in the last few years have focused primarily on building up as large a following, as quickly as possible.  This is what most social media “gurus” have built a living on, during that time.

I’ve heard Katie Paine call Twitter followers an “old school metric” and I couldn’t agree more.

Building an audience on Twitter can not and should not be automated.  The whole point of Twitter for (most) companies — as a popular social media tool/channel — is to reach and build relationships with buyers and customers (or other stakeholders).  This is in support of sales, customer service, communications and reputation management. [Read more...]