That’s a nice simplified view of the importance of content creation. To break it down some more, content is the refined gasoline (or generated electricity if you’re into green vehicles). Like the companies that provide that end-product, you have to invest in content exploration projects to get the raw material to refine into your high-octane content.
A great source of content raw material: Your user conference
While general industry trade shows and conferences have suffered with the economy, user conferences continue to be an important investment. From educating customers on best practices, meeting face-to-face with them to understand their challenges first, or allowing for peer-to-peer interaction, these events generally energize a passionate customer community. [Read more...]