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10 tweetable tips to make you a better writer


Writing tipsWe have a problem.

There are many of us in the industry (PR and marketing in general) that can’t change how we write. It’s not fair.

It’s not fair to those who we are trying to reach with our writing. Being in tech PR and marketing, for me and my clients, it’s usually CIO’s and IT managers looking for good enterprise technology products.

Tell me, how is fair for those folks to have to read something like this?

The explosion of data coupled with data center modernization, virtualization and cloud computing have overwhelmed traditional backup methods and led to poor recovery times, potential data loss and higher costs and business risk.

[Read more...]

9 steps to build a qualified Twitter following

qualified twitter followingNew data this week shows that 51% of US companies have a Twitter presence. Most of those that embarked on the Twitter land grab in the last few years have focused primarily on building up as large a following, as quickly as possible.  This is what most social media “gurus” have built a living on, during that time.

I’ve heard Katie Paine call Twitter followers an “old school metric” and I couldn’t agree more.

Building an audience on Twitter can not and should not be automated.  The whole point of Twitter for (most) companies — as a popular social media tool/channel — is to reach and build relationships with buyers and customers (or other stakeholders).  This is in support of sales, customer service, communications and reputation management. [Read more...]